One Shade. Every Skin Tone.

The color-adapting foundation that reads your skin and transforms into your perfect match — with SPF 50 built in.

Makeup Shouldn't Be This Hard

We rebuilt foundation from scratch - so you never have to swatch, second-guess, or settle again.

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The last foundation you'll ever buy.
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Testimonials

★★★★★

I'm half Filipino, half Irish. Finding my shade has been a lifelong struggle. This matched me in literally 30 seconds. I almost cried.

Mia S.
San Diego, CA
★★★★★

I tan in summer, pale in winter. Used to own 3-4 shades. Now I own one. It just adjusts. Wish I found this years ago

Jennie C.
Boston, MA
★★★★★

Skeptic turned believer. Watched it adapt on my hand first because I didn't trust it. Now I'm on bottle three.

Courtney D.
Atlanta, GA
★★★★★

I don't have time to do my makeup anymore. Two kids. Full time job. This takes 60 seconds and I look put together. The SPF being built in is a game changer.

Rachel M.
Houston, TX
★★★★★

I've never matched anything at the drugstore. Ever. This is the first foundation that actually looks like my skin. Not close, exact.

Danielle O.
Brooklyn, NY